Building bridges between design, code, and culture.

Product Designer turning complex systems into intuitive, scalable experiences.

Connect About me

[ SYSTEM ANCHOR • 2026 ]

LOCATION: Canada (originally Brazil)

EXPERIENCE: B2B Design Systems & AI

STATUS: Open for Select Collaborations

[01 • FOCUS]
AI-First Design Systems & Architecture

[02 • JOURNEY]
Brazil → Canada (Building Digital Bridges)

[03 • APPROACH]
Culture Over Code • Behavioral UX

[FEATURED CASE STUDIES • EDITORIAL GRID]

Selected work

See All Work →

( 01 ) [B2B PLATFORM • 2025]

Architecting an AI-First Design System to bridge the gap between Figma and Angular

Agnostic design tokens, Figma MCP, and AI tools bridging design and production code with 30% dev speed boost.

Design Tokens Figma MCP Angular Storybook

( 02 ) [GLACIER MEDIA • 2024]

Driving local discovery and reducing bounce rates for a multi-region lifestyle platform

Applying the KISS principle to GuidedBy to cut homepage bounce rates by 25% and boost business CTR by 40%.

UX Strategy KISS Principle Local Discovery

( 03 ) [GIFTMAIL • 2024]

Humanizing the digital gifting experience through personalized, emotional UI design

Turning transactional digital exchanges into thoughtful emotional connections, securing early-stage investor traction.

Emotional UI Branding Investor Traction

( 04 ) [SPAGHETTI FACTORY • 2023]

Improving the digital UX of a well-known restaurant franchise during an unprecedented crisis

Rapid utility UX overhaul during pandemic restrictions driving a 15% increase in online orders and reservations.

Crisis UX Rapid Utility E-Commerce

[CAPABILITIES & SYSTEM MATRIX]

Overview & Philosophy

( 01 ) Experience

Figma & Angular Tokens

B2B & B2C Product Systems

Multi-Region Platforms

Crisis & Utility UX

( 02 ) Capabilities

Figma MCP Integration

Tokenized Design Architecture

Behavioral UX Research

Emotional UI & Prototyping

( 03 ) Domain Focus

B2B Data Normalization

Glacier Media (GuidedBy)

GiftMail Gifting Platform

Old Spaghetti Factory Canada

( 04 ) Core Principles

Culture Over Code

Keep It Simple (KISS)

Designing for Emotion

Flexibility in Crisis

[COLLABORATION & COFFEE CHATS]

Let's Connect

Connect with Adriano

[LOCATION] Canada (originally from Brazil)
[FOCUS] Design Systems, AI Workflows & UX Architecture
[COFFEE CHAT] Always open to chat about AI & design engineering