ADRIANO—DESIGNER.
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Building bridges between design, code, and culture.

I'm Adriano Fernandes, a UX/UI Product Designer leveraging AI to turn complex B2B interfaces into intuitive, scalable experiences.

Explore Featured Works → About & Philosophy
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Selected Works

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AI-First Design System Device Mockup
[B2B PLATFORM]

Supporting an AI-First Design System to merge design intent with production code

Transitioning from static design handoffs to a seamless, code-integrated ecosystem where design and production share a single source of truth.

Design Tokens AI Workflows Code Integration PrimeNG
GuidedBy Local Discovery Device Mockup
[GLACIER MEDIA]

Driving local discovery and reducing bounce rates for a multi-region lifestyle platform

Reducing navigation friction on GuidedBy using behavioral research and straightforward design principles.

UX Research KISS Principle CTR Boost
GiftMail Emotional UI Device Mockup
[GIFTMAIL]

Humanizing the digital gifting experience through personalized, emotional UI design

Redesigning digital gifting to feel more personal, which helped secure early-stage investor traction.

Emotional UI Prototyping Investor Pitch
Old Spaghetti Factory Crisis UX Device Mockup
[SPAGHETTI FACTORY]

Improving the digital UX of a well-known restaurant franchise during an unprecedented crisis

Pivoting to a utility-focused design to keep online orders flowing during pandemic restrictions.

Crisis UX Rapid Utility Franchise Platform
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Let's connect & exchange ideas.

Always open to connecting with fellow design leaders, exchanging systems insights, and discussing digital transformation.

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