CHALLENGE
How to present Minimal visually? How to connect with an audience formed by young adults looking for self-development?
How to present Minimal visually? How to connect with an audience formed by young adults looking for self-development?
IDEA
A key message was defined: "You can live better with less". Then, a visual representation of material detachment needed to be found. The first choice was an bicycle. An object that represents health and freedom. In that path, a unicycle is an extent of "minimal" because it is possible to move forward with only one wheel.
A key message was defined: "You can live better with less". Then, a visual representation of material detachment needed to be found. The first choice was an bicycle. An object that represents health and freedom. In that path, a unicycle is an extent of "minimal" because it is possible to move forward with only one wheel.
OUTCOME
A clean design with an striking icon (unicycle) that enables the audience engagement and conveys the message properly.
A clean design with an striking icon (unicycle) that enables the audience engagement and conveys the message properly.
DESIGN / MINIMALISM / UI/UX / ART DIRECTION
ADOBE XD / GRAPHIC / WEB / STYLESCAPE
